Competition-Driven Transformation, Trial Operation of Yuchai Online Mall

Presently, “Internet+” has been upgraded like a national strategy, which is seen as a integration of different fields as well as connection of everything. Powered by the “Internet+” action strategy, Guangxi Yuchai Machinery Monopoly Development Co., Ltd. in colaboration with Guangxi Yineng Wulian Technologies Co., Ltd., established a good e-commerce platform, Yuchai Shopping mall (yuchai. weilian. cn), that could be in trial operation because July 1 in Guangxi.

As an important part of Yuchai great service strategy, Yuchai Mall is a major proper initiative to compete within the battlefield of the Internet because of the market trend, that is based on the group’s own company characteristics and function orientation. Based on the overall plan, the recently-launched the mall (Phase I) is featured with buying on the web, online payment, online synchronous reservation of maintenance solutions, and online interaction, and so on Taking advantage of over 3, 000 Yuchai service stations and also Yuchai franchised outlets countrywide, the mall can understand quickly the cooperation among e-business and IOT (the Internet of Things), ensures the quality of spare parts by providing people with the best commodities and the the majority of timely delivery, maintenance providers, technical consulting, therefore making optimal consumer experience. The actual O2O mode of Yuchai Franchise integrates and improves the company’s operations, that greatly improves efficiency along with reduces users’ transaction expenses. This will help to change users’ transacting habits and thus market the company’s business in addition to management.

The company will still launch Phase II, Stage III and mobile APPLICATION of the mall, covering car-mounted terminal, spare parts purchase, customer support and car finance so as to provide customers of Yuchai engines with increased value-added services.

Building a post-market e-business platform of motor with Yuchai Franchise’s features is a new way to boost the competitiveness in the market, expand the marketplace and reach end customers. It is of strategic significance for Guangxi Yuchai Equipment Monopoly Development Co., Limited. to start a new undertaking to remodel and upgrade. It is certain to further enhance the brand picture and market influence associated with Yuchai Machinery Monopoly.

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