Yuchai Assists King Long’s Entry into Global Market

Upon June 18, the “One Belt and One Road, Cal . king Long Buses Drive over the World” - Delivery Wedding ceremony for 1, 060 Models of King Long College Buses to Saudi Persia was held in Xiamen, the core area of “21st Millennium Maritime Silk Road”. This particular marked the biggest tourist trainer order of the year adopting the one by Thailand upon June 12 when 204 XMQ6128 buses (12m long) were delivered to the Southeast Asian country. Under the technique of “One Belt and another Road”, King Long is actually again promoting its abroad business.

It is worth observing that the order of 1, 060 school buses not only a new new record for the solitary overseas order of Full Long and also the record associated with maximum single order quantity of industrial products of Fujian Province in the past years, but additionally became the No . one export transaction of China's passenger coach manufacturer because the beginning of 2015.

Look for powerful partner to succeed big orders

Obviously, it had been not a simply coincidence.

Because 2015, King Long released coaches to Thailand as well as Saudi Arabia, and all of these types of vehicles are all equipped with Yuchai engines. The number of exported California king Long coaches equipped with Yuchai engines rocketed to 924 units in the first 5 months from 55 models in the same period of a year ago, increased by about 16 occasions. Moreover, the market share regarding Yuchai engines exceeds 72% as compared with other engine brand names, and Yuchai occupies a complete dominance.

China’s passenger carmakers are extremely prudent in the choice of engines, and it is particularly correct for passenger vehicles to become exported abroad since the differential needs from other countries must be regarded as. In today’s world once the individualization and customization will be highlighted, a manufacturer may win out and ensure the actual sustainable market growth only if they use the products to the optimum satisfaction of customers and flexible to the local market requirements with the provision of greatest and perfect supporting services. Furthermore, carmakers and users choose engines with stereotype considering, and it is really hard to change this in a short run, especially when no outstanding strength is usually guaranteed.

A manager involving King Long overseas companies are quoted: “King Long offers applied Yuchai engines to the majority of of its exported automobiles, because firstly, Yuchai is definitely widely accepted by oversea customers, and secondly, Ruler Long has established close relationship with Yuchai. ” Certainly, King Long selected Yuchai engines after careful consideration. Just superb products and services can remain firmly on the market, and Yuchai engines can give what clients need.

A manager connected with Yuchai overseas business declared Yuchai has put the oversea market expansion onto the agenda, and embarked on the advance of all aspects, including researching the market, service network layout and also construction, central warehouse, staffing requirements and materials. Yuchai is attempting to find out about the substantial requires of the market, so as to relieve the cooperation with spouses and assure the users along with good quality. Compared to other brands, Yuchai engines are more cost-effective along with guaranteed with better solutions. At the same time, Yuchai has a broad variety of product series, covering 6m to 18m bus collection, which can fully meet the various needs of various users. Additionally, Yuchai has established an set up plant, which allows users to go to in person to witness the effectiveness of Yuchai and become more confident within choosing Yuchai engines.

Since the relevant managers of Yuchai introduced, Yuchai has already experienced a long partnership with Cal . king Long since 2002. Yuchai offers King Long providers in the research and progress products, supporting development, creation and supply marketing and after-sales companies. Both parties work together to continuously improve quality and understand win-win results under the platform of strategic cooperative collaboration. Since 2008, Yuchai provides won title of "Excellent Supplier of King Lengthy Coach of the Year” for several consecutive years, and rates first on the supplier listing in each year’s evaluation. The market share of Yuchai exceeds 70%.

User’s fulfillment is paramount, win much more “returned customers”

Market triumph is the biggest honor from the enterprise. To win the marketplace, we must be up to the user’s satisfaction. According to statistics, considering that the beginning of this year, underneath the weak domestic engine marketplace, Yuchai engines has made an excellent stride in expanding international markets and achieved an excellent sales performance. The overall performance is attributed to the excellent high quality and service of Yuchai.

It is reported that it is NTC Corporation that made this acquiring King Long school busses for Saudi Arabia occur. This exclusive dealer started to cooperate with Yuchai for 7 years and counting and both sides resigned any 10-year strategic cooperation contract in 2013. Sami Shubaily, CEO of NTC told me they value product top quality and after-sales service assisting system. Previously, Thailand consumers also said that the supply associated with quality products and perfect support with the consideration of nearby market demand in Thailand is the most important thing to them. Yuchai, through powerful alliances together with King Long, brings the very best experience and creates higher value for customers with top quality products, expert services in addition to overall solutions.

According to the foreign business manager of Yuchai, Yuchai has appointed 7 after-sales service persons living at different places regarding Saudi Arabia. Such staffing needs arrangement is equivalent to a scale medium-sized representative office, that implies Yuchai is lounging more and more stress on oversea markets. In addition , for big purchase users like the purchaser involving 1060 school buses, Yuchai will set up additional services outlets, appoint service individuals, provide specialized training for customers. Besides, Yuchai will quickly react to user’s needs and resolve any problem effectively professionally as well as effectively.

The manger connected with oversea markets of Full Long told us that this order of 1060 college buses is the “sequel” towards the order of 80 high quality King Long school chartering to Saudi Arabia inside April this year, and such fresh fruits contain the efforts of Yuchai, one of the critical assembly companies of the bus. At the beginning of this season, Ministry of Education associated with Saudi Arabia purchased two hundred school buses for countrywide primary and secondary colleges, and King Long had been selected for supplying eighty buses. This is King Long’s first order of school purchases since the entry into the industry of Saudi Arabia. The actual manger of oversea marketplaces of Yuchai said that California king Long school buses built with Yuchai engines showcased excellent performance and quality once they were put into the use throughout Saudi Arabia, especially in the regional harsh desert climate conditions. Yuchai engines are greatly thankful for users for excellent quality, specialized strength, affordable price and innovative after-sales service. The first set of 80 school vehicles is the stepping-stone to customer’s satisfaction, without which the following order would be out of the question. For that reason King Long won all of the orders in the subsequent putting in a bid of 1060 school rapace.

Two strengths of good quality and service; good popularity for “made in China”

“We always seek the particular trust from users and also carmakers. ” A office manager of Yuchai’s marketing company introduced that the brand of Yuchai represents the product of “made in China”, so we is never slack.

It is reported which, in the two single requests of King Long export products to Saudi Arabia along with Thailand, Fujian Office regarding Yuchai customized the products for your local market and consumers. To respond to China’s approach of “One Road and something Belt”, Yuchai has efficiently integrated “Yuchai” and “localization” in order to establish the good trustworthiness of Yuchai. Yuchai has set up a good oversea offices in different nations (such as offices involving Saudi Arabia and Thailand), and innovatively created brand new innovative marketing modes. Yuchai has made out specialized operating plans and policies several countries and customers, to present feasible services in terms of business, products, services and technologies. Yuchai is popularizing typically the agency services, to form some sort of widely covering agency system starting from small areas, and can assign service engineers to improve the service system building and extend the product helping outlets. Last year, Yuchai arranged technology training programs in gas engines in Thailand to solve the problems and issues of users. At present, Yuchai has 115 overseas assistance agents, which have efficiently guaranteed the customer service. At the same time, the rand name of Yuchai is getting the recognition of more and more oversea users, consolidating the position connected with “made in China” items. It is worth noting the Yuchai’s participation in this buy from Saudi Arabia signifies the replacement of an international motor magnate, which rebuilds often the confidence of “Chinese popular engine brands”.

Brand elegance brings about a good harvest in the market. At present, the existing amount of Yuchai engines has surpassed 15, 000. In Thailand, millions of tourists from worldwide travel across the country in the instructors mounted with Yuchai motors. At the same time, as one of the largest China’s internal combustion engine producers, Yuchai was the earliest powerplant maker opening the Southeast Asian market.

It is the skilled after-sales service team composed of Yuchai and King Very long personnel that guarantees the actual vehicles to run in a constant and sound state in addition to allows more users to appreciate the charm of Chinese energy.

China diesel engine