Yuchai engine truck Differentiation market development

With the development of the market, the needs of different users also makes heavy truck market segments, combined with the truck began to focus on and explore subdivision of the difference of market, which is the third path.

"The combined truck will focus on some of the different segments of the market, which is the market segmentation, which is different from the mainstream market. These enterprises to pay attention to the mainstream market segments in the nationwide sales but also about 10000 cars, but this is our market opportunities, and in the future we will fight for this segment of the market, we have to fight for those relatively high profit margins but competition is not so high segments of the market. We identified the three basic paths, and then to walk this path, then we united truck can gain a firm foothold in the market. " Zhang Zhiguo said.

Affected by the environment, this year's heavy truck market sales performance is poor, but due to the focus of the market, United truck are not affected.

"This year the overall market performance is not good, but our tractor and LNG car sales performance is also good, compared with last year, our sales have been greatly improved this year. This year the market is not good on the one hand is by emission standards to upgrade the impact, the second is the national economic environment is still not very boom, the three major projects of construction, real estate construction situation is not perfect. These reasons together, decided this year's heavy truck market not much better. But the overall production and sales of joint trucks is still relatively small, the base is also small, so the market environment for us is relatively small." Wang Qiang introduction.

"Our initial plan is 10000, according to the current situation, we ensure that sales of 7000 to 8000 vehicles basically no problem, can be completed sales of 10000, but also recovery of four switching and market environment. As a heavy truck manufacturers, sales exceeded 10000, production, sales, including after-sales will step on a big stage. " Zhang Zhiguo to achieve this year's sales target is very confident.

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