Network focus: reduce dealers to give up inefficient markets

For the adjustment of the network, Tang Gang also proposed to enter focus from two aspects - on the network and the region to reduce.

Tang said, "at present, we in a city only specified a dealer, avoid between the dealer price dispute benefit, more conducive to the dealer to get more rewards, loyalty to the United truck higher." He told reporters that the company has now reduced the number of networks to 146 or so.

Square network reporter investigating the domestic heavy truck market found that dealers are most likely to complain of is due to the excessive number of network, the price of the product become transparent, they tend to put preferential scale was very big place, but its profit will become very small. Long and long, a lot of heavy truck dealers on the brand loyalty is not high, not only to do only a brand agents, and for a brand may also can do a few years, will continue to profit to change the brand. The joint truck through the reduction of dealers, to effectively avoid the emergence of these cases.

"In the past, there are 5 points in Wuhu can buy joint trucks, a number of dealers. We are very difficult to sell products, also can not sell a good price." United truck agent in Wuhu, Anhui public card automobile sales and Service Co., Ltd., deputy general manager of Cheng Shineng told reporters, since reduced distribution outlets only leave their home, the company's sales go up soon and annual sales now, has more than total sales in the past, a number of dealers. "Our company's profits have been significantly improved than before, has been planning to re apply for several other regional agents, are only a joint truck."

At the same time, Tang Gang also pointed out that the joint truck to reduce the low efficiency of the region, to the human and material resources in the efficient market. "We give up some of the efficiency of the market, or low efficiency, reduce the waste of resources. Focus on the use of resources to better capture the Pearl River Delta, Yangtze River Delta, such as the quality of the market. "For the user's choice, we also encourage dealers to develop more organization type of user, through the choice of organization users to guide individual users." Tang said that both users and individual users and dealers to pay the cost is the same, even the cost of individual users will be more high, but users is often bulk purchases, gains is several times more than the individual users, and can lead the market.

Tangshan Iron and steel company and finally to the party to a reporter revealed, "up to now, combined with the truck has received orders for more than 4000 vehicles, realize the possibility of million vehicles this year the target is still very high."

Perhaps, it is in the focus strategy, the joint truck from each target is getting closer.

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