Yuchai CC truck Transformation: the marketing mode of the successful transformation of pupate into a butterfly

Yuchai engine Truck Marketing Service Co., Ltd. General Manager Tang Gang made a summary statement. Tang pointed out: after two consecutive years after the trough, the heavy truck industry usher in a greater level of rebound this year. Until the end of September, United truck sales this year have than whole doubled last year, next year's economic situation certainly this year than good; upgrading of emissions at the same time, in the increase of the same product, price competition advantage of United truck significantly.

Finally, Tang always stressed that United truck to pupate into a butterfly, it must change, no change is no breakthrough. Fourth quarter marketing work to focus on the channels of the franchise, the provinces pilot contract, technology marketing launched. United truck to go the way to be different, concerned about the market segments of the market, to find out their own blue ocean strategy. Channel change is find a regional market, the analysis of demand and value orientation, is more effective to improve the work efficiency, to have the courage to break the existing pattern of sales; marketing mode in a variety of forms, so that technical marketing mode into the characteristic, technology rich marketing to the connotation of the product to.

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