Yuchai engine truck: "orange, honesty, into" a powerful declaration

"In the marketing strategy, the joint truck will adhere to the high-end line is not shaken. In terms of market strategy, combined truck will continue to take the focus of market strategy and differentiation competitive strategy."

As of the end of 2012 11, the domestic heavy truck market overall sales only 580000 units, year-on-year decline of about 30%. Under the background of the decline in the industry as a whole, a newcomer to the heavy truck industry combined with the truck in the face of the severe test of the market at the same time can to a successful marketing strategy contrarian growth, the annual sales of approximately 3000 vehicles.

Although entered the market only 3 years of time, although the fledgling firm high-end line, but all become a new force in the heavy truck industry should not be overlooked.

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