Yuchai engine Truck Based on the present, Lianhaoneigong, grasping the hot market

Long term goals are determined, the practice is the combination of the length of the strategy.

The short term is present, is this year; the long term is to follow the direction of industrial development, to achieve the results of the upgrade in the stage. At present, the need to firmly occupy the target market share; the future, the need to achieve the enterprise's driving force for the industry. Short term target stable and stable, and gradually move towards long-term goals. Based on short-term, for long-term, namely to grasp with the conditions, identify different stages of positioning itself, fully mobilize the existing resources, to do a good job in front can do practical, step by step to achieve the long-term goal.

Any overnight ideas, are the joint truck to resolutely abandon. Joint truck to actively respond to the current market changes, and constantly adapt to the needs of the market, and strive to meet customer needs. In products, channels, services and other business segments, and gradually realize the improvement, improve, perfect. To think of it, will be able to do a good job, do what others can not do, to insist on the things others can not insist on.

Whether the market growth is fast or slow, customer demand is always there, but this demand is constantly changing. For example, early truck customers, driving his car, now anchored large logistics companies and logistics center, buying in bulk truck and hire a driver. Customer consumption motivation gradually transformed into investment appreciation. For example, consumers on the product level, the connotation of a higher demand, the consumer experience needs to improve.

Due to the heavy truck production materials and tools of product attributes, master consumer decision-making power of heavy truck customers usually have many years of industry experience, the consumer decision making relatively rational. This requires heavy truck marketing for the product, market, industry, have strong ability of integration and grasp. Therefore, the United truck to temper themselves, rapidly enhance the comprehensive ability of marketing.

In mining, to meet customer needs, as long as the running faster than others, to keep up with customer demand, before the customer needs, you can become a market winner.

Joint truck's view is that the key issues to be clear, to the point, the short term should be based on long-term development". Do the length of planning and combined firmly towards the established direction, stable every step, then the so-called heavy winter, but is the darkness before dawn.

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