Yuchai engine Truck Differential positioning

Unlike domestic heavy truck stick in the low-end market, combined with the truck from the start will target market aimed at the high-end imports of heavy truck and domestic heavy truck "blank zone" -- 45 million yuan to 80 million yuan of the heavy truck market. Take the difference competition route in product positioning and market pricing, the first step is to break out from the C&C truck in domestic heavy truck.

Therefore, combined with the truck did not like the domestic heavy truck industry "predecessors", through the introduction of foreign mature truck platform technology to "secondary development", but rely on the parties to the shareholders in the strengths and resources of the industry, combined with Europe's most advanced heavy truck technology, develop a new UE truck platform.

"If you use someone else's existing technology platform to develop, almost without the risk of any market, but the price is certainly to be considered by others." Swiss joint truck Marketing Services Limited general manager to reporters, for example, the domestic cottage Apple phone, the price can only be sold to Apple's 1/5 or even 1/10, because it is not willing to innovate.

"Because many of your competitors are doing that, and heavy truck consumers will calculate a sum of account, they according to the vehicle platform again contrast configuration and price, you know you production out of the car should be worth much money." In Tu Xiaoyue view, the joint truck launch of the new UE platform, only this one is a gap with the opponent.

A high-profile truck in the domestic heavy truck market attack when, the territory has been seen as "a piece of the Red Sea": price of hundreds of millions of dollars of imports of heavy truck firmly occupy the commanding heights of the "pyramid" demand, while domestic heavy truck as subject to double bottleneck of technology and brand, only in 45 million yuan of the following price range for the adventurous.

Therefore, many domestic late into the field of heavy truck enterprises, even at the expense of "low technology and low cost" to the old rivals launched a price war, as is in the short term to grab a share of the market. In contrast, combined with the truck is in "the opposite", not only high-profile attack in high-end heavy truck territory, and threatened to by subverting the traditional heavy truck production and marketing model, do the Chinese heavy truck "leader".

"Our goal is to sell in the first year of 12000 heavy trucks, we have received a total of over 4000 orders." Tu Xiaoyue told reporters that the current heavy truck market, there are lots of heavy truck, future of pure heavy truck market development potential big, heavy truck customers on product technology, performance requirements will also escalating.

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