Yuchai engine truck Mode Innovation: the achievement of high end competitiveness

The rise of independent high-end heavy truck, whether they have at the right time? The personage inside course of study thinks, for a long time, the domestic heavy truck industry through a from completely copy foreign technology to technology introduction and digestion and absorption of the reverse development road, but the high-end market still lacks the independent brand figure. In recent years, the domestic auto industry emerged a large number of master the core technology of the vehicle and parts enterprises, heavy truck market continued prosperity, not only the self build world-class heavy truck is possible, but also have the market conditions.

Under such a background, combined with the truck inventive, adhering to the "technology to create the future" concept cars, both from the external introduction technology, digestion and absorption of self innovation, and considering the actual characteristics of the Chinese market, is the integration of the heavy truck industry is the most competitive resources developed new UE platform. The UE platform is combined with the truck independent research and development, and the mainstream of world heavy truck synchronization of a new platform, is the first truly autonomous truck platform.

Cooperation model innovation is combined with the truck proud generous. In the list, one full weight name added clout: passenger cars in the field of the leading independent brand Chery Automobile, with technology research and development, the core parts and channel advantages; largest special vehicle refit factory CIMC, have strong modification and distribution channels; in passenger car engine market occupies a very high share of Yuchai, in recent years has been around heavy truck engine the. At present in the heavy truck transmission market occupies absolute advantage of shite... Joint trucks strive to maximize competitive advantage through resource complementarity.

The future occupation of the commanding heights of China heavy truck market, only a high level of products is not enough, through service innovation and marketing innovation, for users provide new integrated solution became united truck foothold. In terms of service, combined with the truck will be the first service on the front of the marketing, service network laying in place, sales staff to follow up, to build a from product to marketing to integration services solutions. Appears in the United truck marketing service limited company general manager Tu Xiaoyue, United truck product price includes not only the product value, more financial services, after-sales service and logistics services for the support, has been from the simple price marketing rise to value marketing level.

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