Unique marketing idea of C&C Truck

United truck has its marketing system in one's own knack in planning. Tu said the total, combined with the truck now has more than 100 core distributors, more than 400 sales outlets, service outlets plan set 300, has now reached 220, sales network covers in addition to Taiwan and other provinces, until now also continue to have dealers signed layout. In the marketing strategy, the joint truck has the following 6 characteristics:

1 to join the distribution system of the joint truck has a very high threshold, the joint truck in network planning is not the pursuit of a wide range, but the pursuit of the efficiency of each network. In addition, the joint truck does not pay attention to the dealer's annual sales, but to focus on the effect of its product line planning. For example, some areas will not be put on the whole system, but according to the characteristics of the regional market to put a targeted product;

2 truck sales are not strong push 4S model, of course, in some areas will set up the image store and flagship store, but the truck service is mainly in the road, so the construction of the accessories system can not be ignored;

3 United truck has a passenger car level of financial services. Such as 68.8 million U460 truck, through an open platform for financial resources, standard financial product and different combinations of financial products can will 68.8 million cars Shoufu fell to 10 million yuan, and to reduce the monthly for the month, so that I can help more people can afford to buy such a high-end truck. Also prices also contains "super big spanner" 360 service package (+ 36 million kilometers of 36 months) project, customers only need to bear the driver and fuel cost can be. Truck is the production of information, is the accumulation of personal wealth and the realization of the dream tool. Joint truck stresses the use of vehicles to change the sale of assets for the purpose of;

4 joint truck has a market survey team, the team will tell the dealer in a certain region of the competition, the dealer is not a person in combat;

5. United truck respected sales integration concept, just find the United truck will not evade and docking and service system, vehicle out of the question.

6. Facing the professionalization of the terminal sales personnel, they must master the ability of sales of vehicle (chassis + tops), combined with the truck not only to the construction of channels, pay attention to, more important is sales personnel must have the ability to provide a comprehensive solution to customers, so that more customers to accept United truck "price high", "with product with low price".

It is reported that in 2011 the joint truck sales target is 12000, sales will reach 3600000000 yuan, combined truck project (joint truck + combined power) sales to achieve 5000000000 yuan.

www.yuchaiie.com