C&C truck Marketing model

Products, or shape or, or process, supporting system or, this is only a necessary conditions for the "ruthless role", however the most lethal, most let China heavy truck industry thriller is set Swiss United truck marketing idea and the marketing pattern.

The price, has been the main competitiveness of Chinese heavy truck. However when the rising prices of raw materials, increasing labor costs, the appreciation of the renminbi, compared with the imported heavy trucks, the price advantage of domestic heavy truck may be very weak. Set Swiss United truck is inventive, find another seemingly unusual road.

688000, the domestic heavy truck, this is not a cheap price. However, for the heavy truck products itself, 68.8 million can be described as is the price of the, but if you count in the whole life cycle of the heavy truck all maintenance costs, 68.8 million absolute value.

Heavy truck from the car, not consumer goods, but the means of production, so the ownership of the heavy truck is not important, the important is the right to use. Ji Rui heavy truck didn't sell trucks as the product itself, but to provide transportation services for users. And this new to China heavy truck marketing model, not only can for users provide better with more services, reduce the user's burden, so that it can be more energy for transport business itself, at the same time, this is a kind of intensive management. The whole process of heavy trucks operating, repair and maintenance of all by the heavy truck manufacturers to be responsible, can through the heavy truck manufacturers of the after-sales service system, for heavy trucks were intensive maintenance, avoid the user due to improper operation or maintenance is not timely and caused unnecessary losses.

For the entire transport industry, will greatly improve efficiency, reduce waste. And for the manufacturers of heavy truck, can timely maintenance of heavy truck and keep it in good working condition and to the satisfaction of the users, you can rapidly improve product reputation. By expanding the scope of services to improve the user satisfaction and bring the publicity effect, to be far better than all kinds of advertising. Can be said to achieve a win-win situation for users and heavy truck manufacturers.

Set Swiss United truck Chinese heavy truck industry is not a savior, but he made a sound, Chinese heavy truck must change. China heavy truck enterprises over the years business model is facing huge challenges. If the new marketing mode set Swiss United truck success, other domestic heavy truck enterprises will face enormous pressure. Market changes, industry changes, not accidental, but inevitable. Even if there is no united truck, but also destined to be a stand up and ripped the lights behind the night sky. But to do this, but it is precisely the combination of Swiss joint truck.

Ruthless role to change, time is coming, heavy truck manufacturers, ready?

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