Services can also sell large markets

"Our product pricing is from 180000 to 800000 yuan." Dangtu small Yue calm say this sentence, the reporter was in the dark. But Tu Xiao Yue subsequent interpretation allows reporters think the under the tutelage of academician Zhong Zhihua, specialize in automobile industry development strategy, and no flicker.

In his view, the value of the car itself and no 80 million yuan, however, dared to let him call price 80 million of capital is along with the car sold together with a variety of services, and combined with the truck brand value in the future second-hand prices reflected. Which services not only include the purchase of financial services, as long as the car after the purchase of spare parts service support, fleet information management support, and even logistics business support. Especially with the financial services, seemingly unattainable prices, only through the payment of part of the down payment and monthly payment for the month can be easily achieved.

"CIMC finance companies, leasing companies, and Chery have financial company, the common background, United truck sales model innovation." In his view, the truck market need very good financial support in monetary tightening, if next year to maintain sales of 100 million units this year, including 60 million vehicles need to rely on financing, the size of about 150 billion yuan of credit, which is to decide next year will remain the key to sales of 100 million. The combined truck has the advantage.

Is not only expensive high-end products can enjoy financial services, combined with the truck for cash is tight only buy general models of individual users, also can provide a set of perfect financial plan. First, through the lower down payment and monthly for reduce the threshold of the owner of the car, reduce operation pressure, while still in some areas of the use of the affiliated company, for users provide affiliated operation, establish a business platform for everyone.

Through this marketing model of innovation, combined with the truck to change the conventional heavy truck sales selling cars to earn money to earn money and after-sales maintenance mode, and the users and enterprises to form a community of interests, in helping entrepreneurs users at the same time, also can fill a gap in the market between 45 million to 70 million yuan the domestic heavy truck and the imported heavy trucks.

In the network layout, the current joint truck has 100 core distributors, more than 400 sales outlets, covering 25 provinces. And service network plan set up 300, has been established, there are 220, covering all provinces except Taiwan. These from hundreds of bidders stand out from the rest of the first dealers are preferably one by one through, the entire United truck sales team, average experience in more than 8 years, to ensure and user of the depth of communication, the maximum play advantage of UE platform modular, the diversification of provide the talent guarantee.

For the 2011 sales target, the joint truck was set at 10000. This figure for a heavy truck enterprises is not large, but for a new brand is not too small. In the view of Tu Xiaoyue. This not only can guarantee a certain market retains the quantity and let United truck products can be gradually been familiar to the user, and can enable new factory smoothly through the ramp up period, make the product quality is always maintained in the best condition, lay a good foundation for a brand.

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