Joint truck heavy truck market in search of new opportunities

At present, the domestic heavy truck market there are many opportunities for new arrivals? On August 7, set Swiss United truck in Changsha, Hunan Changsha Railway Station Tour, dozens of from Hunan, Yunnan, Guizhou, heavy truck dealers, refit the factory responsible person arrived at the scene to listen to the manufacturers to explain and participate in manufacturers on the vehicle performance expectations questionnaire. From their enthusiasm and attention to the degree of participation, the reporter seems to find the answer.

Scene in the tour, many dealers up drill, a careful study of the vehicle exterior and interior design, chassis equipped, especially the vehicle powertrain. "As long as the product is good, good after-sales service, Changsha consumers are willing to try new things." A business Valin, Auman heavy truck Hunan dealer told reporters that he is now most concerned about the prices of products and manufacturers of business policy.

It is understood, since the start of June 19, United truck tour has been in Shijiazhuang, Hebei, Shandong Linyi in Fuyang, Anhui Province, Zhumadian City, Henan Province, Luoyang, Xian, Shaanxi, Hubei Jingzhou, Wuhan and other cities. This specifically for distributors, Refitting Factory and end-user tour made an unexpected effect, according to United truck statistics, visit tour dealers and transport customers have more than 300, on-site attendance more than a thousand people.

A set of Dr. Tu Xiaoyue Swiss United truck Marketing Service Co., Ltd., general manager in an interview said happily, undertaker of the exhibition tour for nearly two months since, from the market enthusiastic feedback allowing them to more confidence in the prospects for products. He disclosed that there are 89 dealers to join the joint truck. In accordance with the plan of the joint truck, next year will build 200 core dealer network, including 100 of the business will be the first attempt to jointly promote the integration of truck service concept. In addition, the company will also set up a special 100 service stations, absorption of 100~200 home dealers as a franchise store.

Due to the new factory is still under construction, the United truck can not catch up with this heavy truck market blowout, but Tu Xiaoyue does not regret. Although the domestic heavy truck market brand is large, he remains convinced that the perspective from the upgrading of market expansion, technological upgrading and product upgrading, heavy truck market in the future development opportunities is just beginning.

"China's heavy truck industry has 800000 ~100 million a year market space, much bigger than we think." Tu Xiaoyue believes that this truck market has shown strong growth momentum, but the long-term development of the heavy truck industry energy is far from being released. At present, the heavy truck market there are a lot of quasi potential for the future development of heavy truck, heavy truck market very pure. Heavy truck customers on product technology, performance requirements will be escalating. Over the next few years, 50 million to 100 million heavy truck should occupy 30% in the whole structure of the truck products proportion.

"Reference to the technological development of Europe and the United States, there is enough space for upgrading the truck technology in China." Tu Xiaoyue said truck technology in our country has at least two generations of space for development and technological upgrading will be domestic heavy truck brought earth shaking changes.

In terms of business policy or advocated by the service concept, combined with the truck later is well prepared. In the interview, Tu Xiaoyue repeatedly stressed that the protection of the region is an important part of their dealer policy, but also the current distributor of a business policy.

"Whether from the establishment of the brand, the promotion of the market or the future sales model to judge, the regional protection is the important means for the future manufacturers to compete for the dealer resources. The cultivation of the heavy truck market inputs are very heavy, if not enough security, investment dealers on the regional market will be greatly reduced. Tu Xiaoyue said, we will take strict regional protection policies, in a prefecture level city market, basically only a one level dealers, to ensure the interests of dealers.

Because United truck is by CIMC, Chery Automobile, Yuchai group, Fashite group, Fu heavy five companies together to create a new enterprise, corresponding to the company focused on the CIMC heavy modification, Chery automobile independent research and development team and Yuchai group engine technology and service resources, service network building expansion is not difficult. Even more unusual is that in the mode of service, United truck creatively proposed "integration" idea, fully meet the needs of customers for heavy trucks. This service concept, customer service service truck watch current by the parties to repair hysteresis buck passing.

Tu Xiaoyue said that in practice, to strengthen the service ability of on-site service station is an important guarantee for the realization of "integration", and the integration of the resources of all parties and ensure the amenities in abundance, internal settlement service integration is the "integration" is the fundamental guarantee. "We can realize the 'integrated' service with the special capital relationship and strategic partnership. Because we are not doing a heavy truck factory, but in doing a heavy truck industry chain." He told reporters that the support of shareholders on joint trucks will be more reflected in the support of the after-sales service, the joint truck franchise will be enough to achieve the upgrading of service capabilities.

Through the nationwide tour, combined with the truck on the market awareness, product optimization also in dealers, Refitting Factory constant communication with clear. The aspiring heavy truck rookies will officially off the assembly line in October. Then, it may bring a new atmosphere for the domestic heavy truck market.

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