The brand value jumped to 23200000000 yuan in the Chinese 500 most valuable brands 103rd

June 16, the world brand laboratory (World Brand Lab) sponsored by the "world brand" in the General Assembly held in Beijing, the General Assembly issued a 2015 (twelfth) "China 500 most valuable brand" list. In this financial, consumer behavior and brand strength analysis based on the Chinese national brand team lineup, Yuchai group in the national machinery industry is overall decline, 2015 brand value is still showing a contrarian growth, by 2014 188.16_yi billion yuan jumped 232.75_yi billion yuan, for the first time exceeded 200 billion yuan, ranking the top of the engine industry, China 500 most with brand value the 103.

Continue to enhance the brand value is the important embodiment of Yuchai "two pioneering" achievements. Yuchai group in 2015 the "two industrial chain, two service platform", combing the brand architecture, carry out the marketing boost brand strategy, brand management mode through innovation, combine centralization and decentralization, strengthen the construction of sub brand guide, to enhance the overall strength of the brand group, in addition to the development of the original "Yuchai" the core sub brand advantages, through a series of innovative activities of brand strategy planning, brand building, brand promotion, brand maintenance, sub brand management, brand management, "Yuchai lube oil", "Yu Chai", "logistics Huayuan filtration" business brand has also been a very good development, and enhance the the reputation and loyalty through business model innovation, the formation of a strong matrix continuing to enhance the brand of Yuchai group.

www..yuchaiie.com