Yuchai group became the Futian Automobile Magazine Media Association member of first love

Futian Automobile in the Beijing headquarters of the organization held strategic cooperation partner publications and Media Association, a total of more than 20 Futian Automobile upstream and downstream value chain enterprises responsible person to attend the meeting. Association, Futian Automobile initiative established the Futian Automobile magazine media Love Association, as FMG (Futian Automobile media love fraternity) publications branch, to work together to build a community information, forming Foton and the whole value chain information sharing, the sharing of ideas and internal dissemination and sharing, benefit sharing platform. Yuchai group as automobile Futian downstream in the value chain is an important part, with the participating companies together with become Futian Automobile magazine media Love Association first batch of members.

Journal of media Love Association slogan is "communication - chain - win". The fraternity believes that the development of enterprises can not do without the support of the value chain on the downstream partners. In today's society, the competition between enterprises and enterprises is not just a part of the competition, but the competition of the whole value chain.. Every activity in the value chain will have an impact on the ultimate value of the enterprise.. Facing the future, the value chain between enterprises through the chain, to achieve win-win situation is the trend. Carry out the deep communication between the value chain enterprise, can strengthen the confidence of the value chain enterprise common development, so as to enhance the value chain cohesion and competitiveness.

Magazine has incomparable advantages in business communication. The Journal of the audience covering up to every enterprise policymaker to enterprise employees. On the value chain downstream enterprise publications platform to establish communication mechanism, realize between the enterprise value chain information sharing, effective way to enhance the mutual influence and cohesion.

Magazine media Love Association will hold regular exchanges, communication activities, and actively participate in social welfare activities, which play the spread and influence of the organization. Through this platform, between the value chain members magazine timely exchange of enterprise information, expand the scope of communication, will be able to achieve the improvement of both the corporate image.

Yuchai group has "Yuchai" magazine, "Yuchai builders" newspaper, Yuchai group website, Yuchai television, OA News Center magazine publicity platform, plays a huge role in the corporate culture of publicity and promotion, dissemination, this accession to the Futian Automobile magazine media Love Heart Association to become the first batch of members, not only can learn from other enterprise advanced experience and practice, and can be further expanded its influence, and then expand the enterprise's brand image and influence.

As far as I know, FMG (Futian Automobile media Love Association) is January 2011 by united world champion in Futian Automobile Federation, part of the core technology daily and Phoenix TV, southern media group, Sohu automobile, China Automotive News of the media jointly launched nearly a hundred media together in a social welfare organization --Foton media gathering (FMG). FMG carried out a series of public welfare activities around a theme each year. FMG member of the major media and the Olympic champion, was invited to participate in the FMG of the various public activities, so as to jointly assume corporate social responsibility for the enterprise. FMG Journal of branch and the entire FMG organization the purpose and concept of consistent.

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