Yuchai lube oil marketing annual meeting held in Hangzhou Taixu lake

The "innovation mechanism provided confidence optimizing channel to promote growth" as the theme of the 2013 Yuchai lube oil marketing annual meeting held in Hangzhou Taixu lake, Yuchai lube company leadership team members, Yuchai lube company dealer Council, the regional dealers, on behalf of the customer and lubrication oil marketing soldiers gather, share the 2012 marketing successful experience, discuss 2013 Yuchai lubricant marketing business development plans.

Conference carefully and comprehensively summarizes the 2012 Yuchai lubricant marketing work of the achievements and highlights; briefly introduces the Yuchai add blue product advantages; released the lubricating oil in 2013 marketing program of work, channel optimization and capacity building program, market control mechanism, dealer development fund setup program.

In 2012, Yuchai lube company through the factory, business, passenger and solidarity of the Trinity, teamwork and cooperation, 6.4 million tons of lubricating oil in overall sales, an increase of 1.6%; sales revenue 1.344 billion yuan, an increase of 7.4%.

Xie Yuqiang, chairman of the company, the company's full marketing team performance. He pointed out that in 2013 the oil companies will gradually achieve the regional division of the dealer by the regional single dealer to change the region.

In the increasingly severe market environment, Xie Yuqiang hope all marketing system colleagues to establish confidence, around the marketing activities of each link, based on Yuchai machine, based on Yuchai lube, advanced service concept, applicable product, steadfast to do a good job in all aspects of the industry and trade as; bold use of innovative marketing management mechanism, establish and improve Yuchai lubricant distribution network, in healthy ways to promote sales growth, achieve Yuchai lube company, distribution system, service system, customer terminal and social many common interests and values, finally realize the core concept of Yuchai group "green development, harmonious and win-win."

The conference commended reward 2012 for Yuchai lubricant development have made outstanding contributions to the advanced enterprises, issued a total of 34 "significant contribution award", 6 "terminal customer development award", 6 "channel construction Award" and 46 "sincere cooperation Award" and other awards.

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