Yuchai group held special training brand communication

Yuchai group in power building on the third floor conference room carried out a field in the age of Internet enterprise knowledge dissemination special training, Guangming Daily social activities director Hu bin, featuring speaker. Ning Xingyong, Guan m, Guo Deming and other leaders of the company, and company middle management personnel, publicity propagandists and other more than 140 people participated in the training.

Training class, Hu bin, starting from the concept of promotion and dissemination of, with a number of live examples. It focuses on the analysis of several important problems in the enterprise communication in the Internet era. Hu said, different propagation in propaganda, it is a communication, two-way information transfer process, information transmission and information feedback. Enterprises as a business organization, can not be separated from the communication, is inseparable from the professional, large-scale, through the planning and organization of the transmission.

Hu Bin believes that, in the enterprise communications, PR and advertising plays the core role. The enterprise should be good at using active speech, active event, opinion leaders,reputation etc. pr. At the same time, enterprises also need to enhance the audience foradvertising, corporate brand and corporate reputation mentioned.

The Internet era is an era of change. Hu proposed corporate communications to both hands, a mainstream media attention, with the advantage of its authority and influence, credibility, use storytelling etc. a variety of ways to do the external communication, on the other hand also clever use of new media, efforts to build a internal media system, create the dissemination of matrix.

Finally, Hu and everyone share the knowledge of enterprise crisis communication management of the Internet age, he pointed out that the crisis, crisis coping attitude is very important to sound accurate, at the same time, to improve relations with the media, to build trust.

www.yuchaiie.com