A few years ago, the Yuchai generating units account for less than 10% of the market in Hunan. At present, in the Hunan generator market, Yuchai products occupied more than 50% of the market share, become one of the most influential brand. Yuchai brand can rise quickly, in addition to the excellent quality of the product itself, Hunan Shanli electromechanical Co., Ltd. (hereinafter referred to as the "Hunan Shanli) credit.
The first three quarters to complete the annual target
Talking about why Yuchai marine electrical products welcomed by users, Hunan Shanli, deputy general manager of Bu Shexing said, with the brand of high-end compared to competing products, Yuchai products have price advantage; and the general brand compared to competing products, no matter is the fuel consumption, emissions or, Yuchai products are dominant. The remaining part of the market is the low-end products accounted for, in the past, the market accounted for 7/10 of the market. With the development of the market, the market is gradually shrinking.
It is understood that in 2008, Hunan mountain was established, at the beginning of the establishment of marine electrical products sales but hundreds of. After a few years of development, Hunan Shanli ship electric products of today's annual sales have exceeded1000. In 2014, Hunan Shanli set 1200 Taiwan ship electric product sales target.
"This year's market situation more optimistic, in the first three quarters of this year we have completed the annual sales tasks, ship machine sales and more than 500 sets, single generator sales more than 700 units. "Bu Shexing face proudly told reporters.
Hunan Taohuajiang Yacht Manufacturing Co., Ltd. is a big customer of the Hunan Shanli, the company chairman Zhang Youjun of Yuchai machine for ship very deep impression, he said, Yuchai power yacht professional and efficient, stable open, green fuel, by the user's trust.
Unit sales agent is equipped with Yuchai power generation industry in Hunan mountain.According to Hunan Shanli general manager Zhi Gao Lao estimates, only the power stand-alone piece, compared with the same period last year, sales growth rate reached 70%.This growth despite the benefit to Yuchai product quality reliable, supporting a wide range, but also in Hunan Shanli from the beginning of the active operation of the market, grasp the business opportunities. Luo Zhigao will score due to the Hunan province and Hunan Shanli generator supporting business relationship.
The future, Hunan mountain have bigger ambitions, with Yuchai brand as the basis,actively integrate the market in Hunan power generating units.
Put one's heart and soul into it
For the development of the Hunan mountain, bu Shexing openly said: "this is the result wedo wholeheartedly yuchai."
This "wholeheartedly" can not be said, Li Shan company this year's market performance is the best proof. From the beginning of the year, Shan Li company began actively functioning market, rising to the management and development of the area secondary agents Yuchai unit power sales performance. In Changsha and the surrounding area, area division, each area by a clerk is responsible for to carpet to run; in the remote areas set two agents. At present, Hunan Shanli development more than 10 secondary agents, 60% of the power generation unit sales is completed by the two agents, channel network construction of sales will play a very important role. According to Shexing Bu, Hunanmountain in Hunan this year the market power unit sales of up to 900 to 1000.
Only products customers, no customer products etc.. This sentence reflects Hunanmountain to ensure timely delivery of outstanding ability. The market is changing, for businessmen, any business opportunities are not to be missed. Hunan Shanli is no exception, it can firmly grasp the mystery of every business is one of Hunan Shanli do have adequate product inventory. According to Luo Zhigao introduced to Hunan, not only hasthe open-air Mountain Warehouse, specially built a more than 1000 square meters ofwarehouse.
Inventory, resulting in business financial pressure is one can imagine. However, Luo Zhigaosaid: "there are not only to ensure the inventory, two dealers, but also to provide customers with confidence."
The service is a magic weapon to win Hunan Shanli customers. According to the Bu Shexing and recruitment company service personnel are food, accommodation, buy them double insurance, and provide competitive salary, service personnel are highly motivated, service quality, quality advantage gradually appear. Before the sales promotion services, is now promoting sales service.
Speaking of the enthusiasm of the staff, Chen Lijun, chairman of Hunan Shanli cheerfully told a story: once. He is on a business trip to see a client, in a hurry to catch a plane.However, from the company, he was waiting for a long time, also do not see a taxi here, can not help but feel a little anxious. Just then, he saw a car printed a after the words "Yuchai" service vehicles, so waved the car stopped, the original drive by is the company's service personnel Xiao Yang. This going to Chen Xiao Yang let send him to catch a plane. When that Xiao Yang also anxious to get after-sales service to the customers of the company, he told him quickly in the past, pay attention to driving.
Afterwards, Chen Lijun praised yang to the customer as the center, dedicated serviceconsciousness. He said, "the boss Xiao Yang, I have to go to the customer service toengage in" I was touched. If our service personnel have this consciousness, why not take a greater share of the market?
In addition, in order to allow customers to accept the Yuchai brand, Hunan mountain is also actively doing publicity and promotion work. In addition to the traditional advertising, outside promotion this year, Hunan Shanli by microblogging platform, established their own micro publicity channels. During the interview, Hunan sunny week manager also told the author