Yuchai horse oil lubricating oil dealer in 2015 annual meeting in Wuhan held marketing

The "health channel extension terminal to win the market" as the theme of the 2015 horseYuchai petroleum lubricating oil company dealers marketing annual meeting in Wuhanheld. Director Ma Yuchai petroleum lubricating oil company, the leading regional director,sales offices, and have a joyous gathering of dealers from around the country, summarizes 2014 annual marketing work, 2015 to discuss development plans.

Marketing meeting on 2014 were summarized, in-depth analysis of the company sales in 2014 the highlights and shortcomings, and puts forward the marketing ideas of 2015. The meeting pointed out, 2014, Yuchai horse oil lubricating oil company completed sales of 72000 tons, an increase of 6%; sales revenue 1400000000 yuan, an increase of 11%. In 2014, the biggest bright spot, is to subdivide the market breakthrough, incrementalrelatively quickly, the performance of the gas engine oil and YC Tim blue car to achieve 48% and 600% yoy respectively with urea solution. Terminal development, customer development, dealer training etc. to promote the work, has also made remarkable achievements.

During the meeting, the general manager of Yuchai Petronas lubricants Li Qibangannounced the 2015 marketing strategy. He pointed out that, in 2015 the company's sales target is 92000 tons. To ensure the realization of this goal, Li Qibang detailed interpretation of the company's marketing policy in 2015 -- "management driven, product promotion, market pull", he also from the three aspects of products, brands and channelsto the dealer marketing strategy of Introduction Company in 2015.

At the meeting, Ma Yuchai petroleum lubricating oil company chairman Xie Yuqiang in"Ming general direction, focus, and cooperation" as the theme of concluding remarks. The target, Xie Yuqiang pointed out that in 2014 the company's sales, the total size of 72000 tons, achieved high grade oil, but still piaffe, hovering around 50000 tons, in 2015 toachieve breakthroughs in key areas, the total size of sales Zaishangtaijie; strategy ofinterpretation, Xie Yuqiang proposed to use "five strategies" (terminal, terminal maintenance, development terminal sales, development fund, business training) two aspects of the circulation channel in the value chain "(a dealer, terminal repair factory),four kinds of personnel (dealers, dealer sales, repair, repair factory repair factory boss)"key force. Xie Yuqiang also shared his thoughts on China, lube oil market analysis.

The day of the meeting, Yuchai horse oil lubricating oil in recognition and reward of a group have made outstanding contributions to the company's sales dealer unit, and awarded honorary certificates.

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