Yuchai heavy industry cohesion to seek change marketing boom set off

In March, the excavator sales season. At present, how to attract customers, increase product sales, to become a top priority of Yuchai heavy industry. In order to promote sales,Yuchai heavy industry marketing tactics, from March onwards, opened the "most beautiful"series of Yuchai heavy industry selection activities, through the external media, since the media group, client terminal and other channels in the country to carry out the "most beautiful" user "the MAQI" "best service engineer" auditions, user the highest award,machine hand will get a reward of excavator. Activity is widely welcomed by dealers and users, set off the upsurge of marketing.

It is understood that, "the most beautiful" Yuchai heavy industry series contest is divided into three stages, respectively, to carry out the "most beautiful user" award in the 3~6 month, 7~9 month to carry out the "MAQI" award, 11~12 month to carry out "the most beautiful service engineer" award. The selection of activities through auditions, the national eight district final selected area "most beautiful" and "national champion Yuchai heavy industry Yuchai heavy industry the most beautiful" title. Among them, the most beautiful,most users Championship MAQI Championship will received a YC15-8 excavator. The most beautiful service engineer will be a championship prize 10000 yuan. In order to promote theproject selection, and dealers will by Yuchai heavy industry Associated Media, terminalpromotion channels, recruited players in the region, and through the auditions, vote, show the stages, all-round display of friendship and service partners, Yuchai heavy industryusers, good performance and Yuchai excavator.

In addition to push through the terminal, Yuchai heavy industry also innovative means of communication with the group's new media platform, and built WeChat Yuchai heavy industry public platform (micro signal: yuchaihi), Yuchai heavy industry official micro-blog,Yuchai heavy industry website modules such as information dissemination, promotion ofmarketing activities.

By the dealer, Yuchai heavy industry users. March 10th, Zhejiang regional agents NingboFu Yuan Engineering Machinery Co. Ltd. the first held in the spring of 2015 exhibition in Ningbo, a total of 300 in Ningbo area of new and old customers to participate in the exhibition. Day of the event some 23 customers the first time the payment of various types of panic buying Yuchai heavy industry 24 excavators.

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