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Construction machinery industry how to adapt to the current economic situation?
Construction machinery industry how to adapt to the current economic situation? Conclusion according to the market situation, the enterprise must first improve the technological innovation and product quality. Its quality is not only refers to the "3 packets" quality products, also includes the value of second-hand machinery. Secondly to improve brand influence, every brand for different customers, the index of the stability of the customer base is the stable. The transformation of industry enterprises can be divided into three categories: first, business transformation. Including cross-industry transformation, industry chain extension, from pure manufacturer to the manufacturing and service integration progress, and combined with the business model of update and electricity supplier. Second, the market transition. International operations, including construction machinery in the global mainstream market competition ability to ascend. Again, the management transformation. Enhance the connotation of its own brand and internationalization operation control, etc. Enterprise's core competitive ability is the key to sustained and stable development of enterprises, its content includes four aspects: one is to strengthen leading or the ability to create market. To constantly develop new products, and guide customers to use the new equipment, to have the pricing power of the product. Second, improve the ability of original innovation, design personalized, customized products. Three is the resource system integration capabilities, efficient, quick to enterprise integration of the supply chain. Four is the whole life cycle and the omni-directional service ability, enterprise's whole life cycle of pre-sale, sale, after-sale will take the initiative to do service for the customer, the customer service enterprise should think
